Bush Winches & Anchors
Corporate Site
Overview
 Bush Winches & Anchors are a new business with an innovative new 4WD winch product. Rather than utilising an expensive vehicle mounted winch, the Bush Winch is able to be attached to the vehicle’s wheels and to another fixed object, allowing the vehicle’s own power to winch the vehicle out of trouble.
The client wanted to launch a web site that had considerable impact, that demonstrated the product in operation with online video, and allowed the potential purchaser to determine the right product for their vehicle and proceed to purchase.
Solution
PerthWeb’s corporate site was the chosen solution to provide a web site with impact, and PerthWeb’s Design Manager Chris created a bold design to suit the 4WD and product market. Provided videos were converted into Flash format to make them easy to view and because it provides inbuilt compression handling for different connection speeds.
The online sales system required the creation of a large database of vehicle details, so that purchasers could select their vehicle type and be advised of the required version of the product, and this had made selection and purchasing of products much easier. The client has been very happy with the results!
http://www.bushwinch.com.au/
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